Portfolio

Work by capability.

Selected projects organized across our five core disciplines.

Performance Marketing Creative & Design Web Development & Tools Operations & Logistics Executive Strategy

01 · Capability

Performance Marketing

Full-funnel strategies, paid media, CRO, SEO, and scalable campaign execution.

28 projects

Harrington Housing
Real estate marketing and lead generation systems.
Toronto · 2024
Larissa Loden
E-commerce brand refresh and digital growth.
Toronto · 2025
Red Paddle
A premium conversion-focused design revolution and upgrade to Shopify 2.0 for watersports brand Red Paddle.
Watersports
Musi
$0 Ad Spend, 5M+ Reached Organically
Organic growth
Illumi
5.87x ROAS · $21M in Sales
Performance marketing
Deliverr
$2.1B Acquisition by Shopify
Growth & exit
GGPoker
44% Increase in App Installs
App growth
Five Guys
Sizzling Social Results
Social media
Heartbeat Hot Sauce
+476% in Social Sales (5.3x ROAS)
Social commerce
Crate 61
11x Increase in Online Sales
Ecommerce growth
Femography
89% Increase in New Web Traffic
Traffic growth
Zarty
100,000+ Users in 3 Months
User acquisition
Blowfish
200,000+ Direct Downloads
App downloads
Sunshine Behavioral Health
SEO Optimization for 1,000+ Pages
SEO
Swiss Chalet
Influencers Boost Sales Nationwide
Influencer marketing
Battalion Tools
GTM Launch & Funding Success
Launch & funding
Wayne Gretzky Estates
Another Win for the Great One
Brand campaigns
Rocket
GTM App Launch For Gen Z Shoppers
App launch
Weekender
Sold out Across Canada
National retail
pogl
$1.00 Cost Per Download
UA efficiency
Sync
Over 10M+ OOH Impressions
OOH media
Honest Lot
TikTok Sampling Drives Waitlist Buzz
TikTok & sampling
No Boats On Sunday
3.5x Increase of Social Followers
Social growth
Saffron Road
171% Revenue Boost via SEO
SEO revenue
EvolveETFs
Surpassing $2.5B in AUM
Finance growth
Neon Coast
Sipping (and Selling) the California Dream
DTC brand
Lawbrokr
10x Increase in B2B Leads
B2B leads

02 · Capability

Creative & Design

Brand systems, visual identity, packaging, motion, and campaign creative.

54 projects

Daniel Toma
Brand identity & web presence for a Toronto chartered accountant practice.
Toronto · 2025
Mizrahi
Luxury branding and visual identity.
Toronto · 2024
Mandana
Brand strategy and creative direction.
Vancouver · 2023
Larissa Loden
E-commerce brand refresh and digital growth.
Toronto · 2025
Calla
Identity and digital experience design.
Toronto · 2024
Surface Dermatology Clinic
A modern dermatology practice shaped by brand and spatial design, balancing clinical expertise with human warmth.
Branding
Four Seasons B2B
Global luxury hospitality translated into refined B2B communications, aligning partners with the Four Seasons promise.
Collateral Design
E11even
A high-energy restaurant by MLSE, shaped through branding that reflects rhythm, identity, and place.
Restaurant Rebrand
LCBO Holiday Guide
Ontario's trusted beverage retailer expressed through festive seasonal work celebrating shared moments.
Art Direction
Four Seasons Residential
An extension of a hospitality icon, positioning private residences as thoughtfully serviced places to live.
Residential Branding
Four Seasons Hotel Hampshire
A historic English country estate expressed through brand storytelling that frames calm, craft, and timeless retreat.
Collateral Design
Choosing Wisely Canada
A national healthcare advocacy organization advancing evidence-based care, shaped through strategic branding.
Branding
Toronto Pearson Airport
Canada's global aviation hub expressed through digital-first brand execution and thoughtfully timed seasonal campaigns.
Brand Execution
Four Seasons One Dalton, Boston
A modern landmark brought to life through a brand language that honours intellect, influence, and the power of presence.
Hospitality Branding
Sundecay — The Blood Lives Again
A doom metal album package designed as a mysterious artifact, extending the mythology of the music beyond sound.
Album Packaging
MaRS Discovery District
A national innovation hub advancing research and entrepreneurship, brought to life through digital platforms and live experiences.
Brand Execution
Sensei Porcupine Creek
A luxury wellness retreat where intentional living is guided through considered experiences in a desert setting.
Hospitality Branding
Auberge Resorts Collection
Editorial design for a hospitality collection, expressing place, craft, and elevated guest experience.
Editorial Design
Covenant House
Editorial design supporting a not-for-profit mission through clear, human storytelling.
Editorial Design
High Tea Cannabis Co.
Brand identity for a cannabis company, balancing premium positioning with distinctive visual craft.
Branding
Four Seasons Hualalai: IKE
Editorial design for Four Seasons Hualalai, capturing calm, craft, and destination storytelling.
Editorial Design
MKEY
Brand identity for a technology company, built for clarity, trust, and modern digital presence.
Branding
TCS World Travel
Editorial design for travel and tourism, elevating itinerary storytelling and brand experience.
Editorial Design
LCBO SOS Impact Report
Corporate impact reporting expressed through refined editorial design and clear narrative structure.
Editorial Design
Glenn Gould Foundation
Event branding for a not-for-profit foundation celebrating music, excellence, and cultural impact.
Event Branding
P448
An award-winning, boundary pushing design makeover for luxury sneaker brand P448.
Luxury sneakers
Astrid & Miyu
A design overhaul and migration to Shopify 2.0 for British jewellery brand Astrid and Miyu.
Jewellery
Omorovicza
A sophisticated design revolution and migration to Shopify 2.0 for opulent skincare brand Omorovicza.
Skincare
Roland Mouret
A brand relaunch for luxury womenswear label, Roland Mouret.
Luxury womenswear
Holland Cooper
Brand focused aesthetic and functional overhaul for Holland Cooper – the epitome of modern British luxury.
British luxury
Outsiders Store
A minimalist-style makeover and migration to Shopify 2.0 for British brand Outsiders Store.
British brand
Susanne Kaufmann
An understated and chic aesthetic for European cosmetics brand Susanne Kaufmann.
Cosmetics
VEYND
A bespoke design and build for sportswear brand from founders of The Kooples.
Sportswear
Wild Nutrition
A pivotal design revolution that repositioned Wild Nutrition as the leader in subscription-focused wellness.
Wellness
Purelei
Major Shopify redesign and development for German jewellery and accessories brand Purelei.
Jewellery
Chämpo
Contemporary design revolution and migration to Shopify for luxury haircare brand Chämpo.
Haircare
Danetti
Design overhaul and migration to Shopify Plus for contemporary furniture retailer Danetti.
Furniture
Dermatology M
An elegant, minimal and dynamic design for skincare brand Dermatology M.
Skincare
Musi
$0 Ad Spend, 5M+ Reached Organically
Organic growth
Five Guys
Sizzling Social Results
Social media
Heartbeat Hot Sauce
+476% in Social Sales (5.3x ROAS)
Social commerce
Zax's Original
Rebrand Boosts Sales by 30%
Rebrand
Rolo Golf
Emerging Brand of the Year
Brand building
Swiss Chalet
Influencers Boost Sales Nationwide
Influencer marketing
Wayne Gretzky Estates
Another Win for the Great One
Brand campaigns
Sync
Over 10M+ OOH Impressions
OOH media
Honest Lot
TikTok Sampling Drives Waitlist Buzz
TikTok & sampling
You Need This
Engaging UX for Gen Z Shoppers
UX & conversion
BlueLabel
Trusted by Google, Microsoft, & More
B2B brand
No Boats On Sunday
3.5x Increase of Social Followers
Social growth
Iatrogenix
Building a Premium Healthcare Brand
Healthcare brand
Grublr
Swiping Left on Hunger
App brand
Neon Coast
Sipping (and Selling) the California Dream
DTC brand

03 · Capability

Web Development & Tools

Websites, ecommerce platforms, apps, and technical integrations.

55 projects

Daniel Toma
Brand identity & web presence for a Toronto chartered accountant practice.
Toronto · 2025
Harrington Housing
Real estate marketing and lead generation systems.
Toronto · 2024
Larissa Loden
E-commerce brand refresh and digital growth.
Toronto · 2025
Calla
Identity and digital experience design.
Toronto · 2024
Toronto Pearson Airport
Canada's global aviation hub expressed through digital-first brand execution and thoughtfully timed seasonal campaigns.
Brand Execution
MaRS Discovery District
A national innovation hub advancing research and entrepreneurship, brought to life through digital platforms and live experiences.
Brand Execution
P448
An award-winning, boundary pushing design makeover for luxury sneaker brand P448.
Luxury sneakers
Vogue
Eight stores, seven languages, four currencies, one streamlined platform - Vogue Collection goes global.
Fashion
Sunspel
Migration from Magento to Shopify 2.0 for heritage British clothing brand Sunspel.
Magento → Shopify 2.0
Astrid & Miyu
A design overhaul and migration to Shopify 2.0 for British jewellery brand Astrid and Miyu.
Jewellery
Self-Portrait
A comprehensive Magento migration and Shopify 2.0 build for premium womenswear label Self-Portrait.
Fashion
The Frankie Shop
A front-end rebuild project for fashion favourite The Frankie Shop.
Fashion
Omorovicza
A sophisticated design revolution and migration to Shopify 2.0 for opulent skincare brand Omorovicza.
Skincare
ABASK
An international store and custom app for ABASK, the destination for curated and unique objects.
Curated objects
OKA
A feature rich design revolution for heritage British home décor brand OKA with dynamic made-to-order engine and elegant user journeys.
Home décor
Formerly Known As Haeckles
A migration from WordPress to Shopify with storytelling at the heart of its redesign for natural skincare brand Formerly Known As Haeckels.
Skincare
Roland Mouret
A brand relaunch for luxury womenswear label, Roland Mouret.
Luxury womenswear
Red Paddle
A premium conversion-focused design revolution and upgrade to Shopify 2.0 for watersports brand Red Paddle.
Watersports
Temperley London
A design makeover and migration from Magento to Shopify for British fashion favourite Temperley London.
Fashion
Daniella Draper
Magento to Shopify 2.0 migration for jewellery brand Daniella Draper.
Jewellery
Holland Cooper
Brand focused aesthetic and functional overhaul for Holland Cooper – the epitome of modern British luxury.
British luxury
Outsiders Store
A minimalist-style makeover and migration to Shopify 2.0 for British brand Outsiders Store.
British brand
Joseph Joseph
A design revolution and Shopify 2.0 build project for the industry leading product team at Joseph Joseph.
Home products
Lumene
Design revolution and migration from Salesforce to Shopify Plus for Nordic beauty brand Lumene.
Beauty
Susanne Kaufmann
An understated and chic aesthetic for European cosmetics brand Susanne Kaufmann.
Cosmetics
Globe-Trotter
Design revolution and migration from WooCommerce to Shopify Plus for British luggage house Globe-Trotter.
Luggage
VEYND
A bespoke design and build for sportswear brand from founders of The Kooples.
Sportswear
Goodhood
A bespoke Shopify 2.0 design and development project for UK-based streetwear connoisseur Goodhood.
Streetwear
Bremont
Design elevation and Shopify 2.0 upgrade for Bremont, the iconic British watch brand.
Watches
Lulu Guinness
Salesforce to Shopify Plus migration and design transformation for quintessential handbag brand Lulu Guinness.
Handbags
Cubitts
Award-winning Shopify 2.0 theme build and migration. Features include augmented reality, a frame finder and a unique prescription solution.
Eyewear
Wild Nutrition
A pivotal design revolution that repositioned Wild Nutrition as the leader in subscription-focused wellness.
Wellness
Oh Polly
Migration of one of the UK's largest fashion retailers to the Shopify Plus platform from Magento.
Fashion retail
Anya Hindmarch
Salesforce CC to Shopify Plus migration for British accessories brand Anya Hindmarch.
Accessories
NIO Cocktails
A subscription-focused design and build project for one of the most innovative direct-to-consumer cocktail brands in Europe.
DTC cocktails
BO+Tee
Launch and amplification for fitness fashion brand BO+Tee.
Fitness fashion
Mauvais
Editorially-led Shopify 2.0 store for fashion company Mauvais.
Fashion
ThruDark
WooCommerce migration and a concept-rich design concept for the celebrity endorsed outerwear brand ThruDark.
Outerwear
Saloni
Editorially-led premium store design for fashion brand Saloni.
Fashion
Purelei
Major Shopify redesign and development for German jewellery and accessories brand Purelei.
Jewellery
Chämpo
Contemporary design revolution and migration to Shopify for luxury haircare brand Chämpo.
Haircare
Gozney
Magento to Shopify Plus replatform for premium stone and fire product innovator Gozney.
Outdoor cooking
Emilia Wickstead
A reimagined design vision and migration project from Magento to Shopify Plus for Emilia Wickstead.
Fashion
Danetti
Design overhaul and migration to Shopify Plus for contemporary furniture retailer Danetti.
Furniture
Skinnydip London
A design revamp and Shopify 2.0 build for lifestyle accessory brand Skinnydip London.
Accessories
Sophie Allport
Full-scale Magento to Shopify migration for British homeware and ceramics favourite Sophie Allport.
Homeware
Dermatology M
An elegant, minimal and dynamic design for skincare brand Dermatology M.
Skincare
Billionaire Boys Club
A creative overhaul packed with custom features for Pharrell Williams' fashion brand Billionaire Boys Club.
Fashion
Crate 61
11x Increase in Online Sales
Ecommerce growth
Femography
89% Increase in New Web Traffic
Traffic growth
Sunshine Behavioral Health
SEO Optimization for 1,000+ Pages
SEO
You Need This
Engaging UX for Gen Z Shoppers
UX & conversion
Saffron Road
171% Revenue Boost via SEO
SEO revenue
Grublr
Swiping Left on Hunger
App brand
Upkept by Consumer Reports
Helping Homeowners Across the U.S.
Consumer brand

04 · Capability

Operations & Logistics

Process optimization, rollout support, and operational systems.

2 projects

Avenue
AI Approach Saves $50K in GTM Spend
GTM strategy
Weekender
Sold out Across Canada
National retail

05 · Capability

Executive Strategy

Growth planning, brand strategy, launches, and leadership oversight.

25 projects

Mandana
Brand strategy and creative direction.
Vancouver · 2023
Surface Dermatology Clinic
A modern dermatology practice shaped by brand and spatial design, balancing clinical expertise with human warmth.
Branding
E11even
A high-energy restaurant by MLSE, shaped through branding that reflects rhythm, identity, and place.
Restaurant Rebrand
Four Seasons Residential
An extension of a hospitality icon, positioning private residences as thoughtfully serviced places to live.
Residential Branding
Choosing Wisely Canada
A national healthcare advocacy organization advancing evidence-based care, shaped through strategic branding.
Branding
Toronto Pearson Airport
Canada's global aviation hub expressed through digital-first brand execution and thoughtfully timed seasonal campaigns.
Brand Execution
Four Seasons One Dalton, Boston
A modern landmark brought to life through a brand language that honours intellect, influence, and the power of presence.
Hospitality Branding
MaRS Discovery District
A national innovation hub advancing research and entrepreneurship, brought to life through digital platforms and live experiences.
Brand Execution
Sensei Porcupine Creek
A luxury wellness retreat where intentional living is guided through considered experiences in a desert setting.
Hospitality Branding
High Tea Cannabis Co.
Brand identity for a cannabis company, balancing premium positioning with distinctive visual craft.
Branding
MKEY
Brand identity for a technology company, built for clarity, trust, and modern digital presence.
Branding
Glenn Gould Foundation
Event branding for a not-for-profit foundation celebrating music, excellence, and cultural impact.
Event Branding
Wild Nutrition
A pivotal design revolution that repositioned Wild Nutrition as the leader in subscription-focused wellness.
Wellness
NIO Cocktails
A subscription-focused design and build project for one of the most innovative direct-to-consumer cocktail brands in Europe.
DTC cocktails
Deliverr
$2.1B Acquisition by Shopify
Growth & exit
Zax's Original
Rebrand Boosts Sales by 30%
Rebrand
Rolo Golf
Emerging Brand of the Year
Brand building
Avenue
AI Approach Saves $50K in GTM Spend
GTM strategy
Battalion Tools
GTM Launch & Funding Success
Launch & funding
Rocket
GTM App Launch For Gen Z Shoppers
App launch
BlueLabel
Trusted by Google, Microsoft, & More
B2B brand
EvolveETFs
Surpassing $2.5B in AUM
Finance growth
Iatrogenix
Building a Premium Healthcare Brand
Healthcare brand
Upkept by Consumer Reports
Helping Homeowners Across the U.S.
Consumer brand
Lawbrokr
10x Increase in B2B Leads
B2B leads

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Tell us which capability you need — or the full squad.

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